The new Chief Marketing Officer of a global SaaS company was hired to take the business from “legacy start-up” mode to a well established, professional organization.
On arrival, there was little by way of operating structure, leadership guidelines, hiring best practices, onboarding methodology, or shared business intelligence.
As a result, every team member operated with good intentions and did their best, but there was no real definition of the value of what Marketing could bring to the organization and therefore had less impact from their efforts than was possible.
Over 6 months, provided the marketing organization with the following:
This resulted in: